The Philadelphia 76ers have become the first NBA team to strike an agreement with a sponsor for the league’s new jersey ads, agreeing to a 3yr/$15M contract with online ticket marketplace StubHub. The jersey ads do not come into effect until the 2017-18 season, but this partnership gives a glimpse into how the ads will look on jerseys. The deal will run through the 2019-20 season, and reportedly has an option to be extended further if the NBA sticks with jersey ads. Agreements between companies and the other 29 teams should trickle in over the next few months.
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