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CNN) — There were no diet pills, shakes or detoxes. And no, it wasn’t caveman food, grapefruit, Twinkies, Taco Bell or Subway sandwiches.

Tony Posnanski’s 200-pound weight loss was straightforward, almost dull.

“I changed the way I ate,” said Posnanski, 34, who went from consuming 10,000 calories a day to 2,400. “I got rid of processed foods. I ate fruits, vegetables, lean meats. It is pretty boring, but the results aren’t boring.”

The basics of weight loss are simple: Eat less. Move more. But consumers still flock to the newest best-seller diets, hormone injections, alleged hunger-controlling cookies, enthralled by glowing testimonials about sumo-to-svelte slimdowns