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I was surfing the net and happened upon www.myasho.com. It’s a site that was developed in 2008 to celebrate and promote the talent of African designers based throughout the world.  The site’s name is derived from the Yoruba word “aso” meaning cloth.  It is pronounced ash-awe.

The site works closely with designers and stylists, choosing beautiful pieces from their collections to offer to a savvy fashion-forward international audience. In addition, they work with local markets throughout Africa to bring you distinctive, one-off pieces which you can check out daily in the My Asho Market.

Most of the products are ethically handcrafted and produced in limited quantities, which means our customer can always be assured to find high-quality, inspired boutique style pieces at very affordable prices.

The site features clothing for women, children and accessories for the home.

THE LOOK: My Asho Takes Local Fashion (Talent) Global  was originally published on my927charlotte.com