Our forever President #BarackObama and forever First Lady #MichelleObama have been living their best lives since their presidential term ended in 2016. They are planning to expand their empire through a multiyear deal with Spotify. The deal includes the #Obamas creating podcasts exclusively through the audio service.
The couple has a production banner called Higher Ground, that is already working with #Netflix on several projects. Now, Higher Ground is expanding and adopting a podcast service, which leads to this major deal. “We’ve always believed in value of entertaining thought-provoking conversation. It helps us build connections with each other and open ourselves up to new ideas” says Barack Obama.
Spotify has also produced some major podcasts including The Joe Budden Podcast with #JoeBudden , #JemilleHill ‘s Unbothered podcast and more. This new partnership with the Obama’s is said to be the highest-profile talent deal for #Spotify since it signaled big ambitions for the audio space with the February acquisitions of Gimlet Media and Anchor. Higher Ground is a new platform that the Obama’s have to reach millions of consumers with the stories they want to share.
We are so excited to witness the new projects and what’s in store for the #Obamas.