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The ESSENCE Festival of Culture is making a grand return for its 30th anniversary edition, promising an unforgettable experience.

The first lineup announcement reveals a celebration that pays homage to the event’s New Orleans origins, featuring a Birdman & Friends-led Cash Money Millionaires showcase.

Just a few moments ago, the organizers of the 2024 ESSENCE Festival, scheduled for July 4th – 7th, shared the exciting news through a captivating announcement video.

Undoubtedly icons of Hip-Hop, Birdman, Lil Wayne, Juvenile, Mannie Fresh, and others are gearing up to commemorate their enduring influence on the culture on this momentous stage.