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The official #DetroitVsEverybody video featuring Eminem, Royce da 5’9, Big Sean, Danny Brown, Dej Loaf and Trick Trick. The video for DETROIT VS EVERBODY was directed by Syndrome with production from Cisco Newman and Kathy Angstadt.

Video cameos include a ton of Detroit taste makers including but not limited to Detroit vs. Everybody brand creator Tommey Walker, Finally Famous rappers Earlly Mac and Adubb da GAWD, IBGM rapper Oba Rowland, film maker Lawrence Lamont, Vitto of Finally Famous, Diezel and his crew and many more.

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Shady VS Everybody Hat-Front-e1422025573615Alongside the video release, Eminem has 99 Limited Edition Shady Vs Everybody New Era caps available for $99, with all proceeds going to the Marshall Mathers Foundation.


A homegrown label, the Detroit vs. Everybody brand embodies the pride and unapologetic spirit of our beloved Detroit. Get this extremely limited edition New Era Strapback, a collaboration between Shady Records, Detroit Vs Everybody, and New Era.

The cap is embroidered with “Shady Vs Everybody” on the front, and “Detroit Vs Everybody” embroidered on the side. The crown of the cap is made of 100% wool, and features a suede brim and leather strap with a metal clasp on the back.

All proceeds of this sale will benefit the Marshall Mathers Foundation, Eminem’s organization for at-risk youth in Michigan (

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DETROIT VS EVERYBODY [OFFICIAL VIDEO]  was originally published on