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The Louvre Museum in Paris is already one of the most visited museums in the world. However, the Carter’s were able to help break the ticket office records following the success of their “Apesh*t,” music video.

10.2 million people who visited the museum in 2018 marked a 25% rise in visitors, beating out the museum’s previous record of 9.7 million visitors in 2012. The rise in visitors were due in part to the international tourists returning to Paris after a large number kept their distance following the 2015 terrorist attacks.

JAY-Z and Beyoncé OTR ll Tour

Source: Photo by Raven B. Varona/Parkwood/PictureGrou / Photo by Raven B. Varona/Parkwood/PictureGrou

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