The Morning Hustle Jacquees BacCation Graphics/Cash Money Logo
K97.5 Featured Video
CLOSE

Beyonce "The Formation World Tour" - Houston

The Queen #Bey is always making moves. Her latest endeavor includes signing a deal with #Adidas for a signature sneaker and apparel line including her brand, #IvyPark.

#Beyonce signed on Tuesday and her company announced they will be developing a design and relaunching Ivy Park soon! #Yonce gave a statement for her reason for signing the deal with Adidas.

“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader”. The Adidas company also agreed to “respect Beyonce’s ownership of her company which continues her journey as one of the first black women to be the sole owner of a athleisure brand”. 

We’re sending a huge congratulations to #BeyonceKnowles and we wish her the best through all of her endeavors.