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The Rise of North Carolina Hip-Hop
North Carolina has steadily built a distinct identity in hip-hop, boasting an impressive roster of artists who’ve contributed to the genre in unique ways. From trailblazing innovators to rising talents, the state continues to influence the rap scene on a national level. Here’s a closer look at the figures who’ve cemented North Carolina’s place in hip-hop history.
Among the forerunners of North Carolina hip-hop is Petey Pablo, whose infectious anthems like “Raise Up” brought the state into the national spotlight. His spirited ode to North Carolina not only earned him commercial success but became a cultural rallying cry that shone a light on the region’s pride. Petey Pablo’s success in the early 2000s paved the way for other artists to emerge.
One of the most celebrated names to rise from North Carolina is Fayetteville native J. Cole. A rapper, producer, and visionary, J. Cole has become one of hip-hop’s most influential figures. His introspective lyrics and storytelling resonate deeply with audiences, tackling themes like mental health, systemic inequality, and personal growth. Cole’s Dreamville Records has also become a hub for nurturing talent, amplifying the voices of younger artists and broadening the state’s imprint on the genre.
Durham’s Little Brother, featuring Phonte, Rapper Big Pooh, and producer 9th Wonder, further solidified North Carolina’s reputation in hip-hop with their soulful beats and relatable narratives. Their debut album, The Listening, gained critical acclaim for its authenticity and profound social commentary. Even after splitting with 9th Wonder, the group’s impact remains undeniable, with May the Lord Watch marking a triumphant reunion in 2019.
Further bolstering the state’s reputation are artists like Rapsody, whose lyrical depth and sharp delivery have earned a Grammy nomination, and DaBaby, who brought a new wave of energy and confidence from Charlotte to global audiences.
The future of North Carolina hip-hop looks bright, with a growing roster of talent carrying the torch. By blending authenticity, innovation, and a love for storytelling, the state’s artists continue to shape the genre and cement North Carolina as a powerhouse in the rap world.
1. J. Cole
A name synonymous with North Carolina hip-hop, J. Cole has become one of this generation’s most celebrated artists. Raised in Fayetteville, he gained fame with his introspective lyrics and a knack for storytelling. From the global success of albums like 2014 Forest Hills Drive to his role in founding Dreamville Records, J. Cole has become a powerful voice in the industry while staying connected to his roots.
2. Petey Pablo
Petey Pablo, a proud ambassador of North Carolina, put the state on the map with his 2001 hit, “Raise Up.” Known for his energetic delivery and Southern sensibilities, his music became an anthem for the state, unapologetically showcasing his love for his hometown. Pablo’s impact laid the foundation for future artists to represent their origins with pride.
3. Deniro Farrar
Known for his deep voice and lyrical storytelling, Deniro Farrar embodies the essence of the “cult rap” subgenre. Hailing from Charlotte, his music combines introspection with raw emotion, exploring themes of personal struggles, growth, and resilience. Farrar’s dedication to creating a meaningful narrative sets him apart in the hip-hop world.
4. DaBaby
Few artists have risen as quickly as DaBaby. The Charlotte native broke into the mainstream with his infectious energy, captivating flows, and undeniable charisma. Tracks like “Suge” showcased his skill in balancing humor and confidence, making him a household name while driving attention back to his home state.
5. Dre Murro
6. Young Swift
7. Tigo B
8. 9th Wonder
Beyond being an accomplished producer, 9th Wonder is a cultural icon in North Carolina. A member of Little Brother and a renowned collaborator for artists like Jay-Z and Kendrick Lamar, his soulful beats have left an indelible mark on hip-hop. His commitment to mentorship and education has helped cultivate a new generation of talent.
9. Rapsody
When it comes to lyricism and artistry, Rapsody stands as one of hip-hop’s finest. A protégé of producer 9th Wonder, her music delivers profound commentary on social issues, identity, and empowerment. Hailing from Snow Hill, her talent earned her critical acclaim and Grammy nominations, proving that North Carolina is home to impactful storytellers.
10. Little Brother
Little Brother’s music often blends humor, social commentary, and personal narratives, resonating with fans seeking authenticity. Despite parting ways with 9th Wonder in 2007, Phonte and Big Pooh continued to release music, including their reunion album May the Lord Watch in 2019. The group remains a cornerstone of North Carolina’s hip-hop legacy, influencing countless artists and fans worldwide.