Sean “Diddy” Combs’ downfall in the entertainment world has officially spilled over to his business dealings. The New York native and the spirits brand Diageo have cut ties after a long legal battle where he accused it of not fulfilling its duties of properly marketing his Cîroc vodka and DeLeón tequila because of racism. The […]

The company announced that they are cutting ties with the mogul after he filed a lawsuit claiming non-support of his Ciroc and DeLeón brands.

Twenty years ago acts like Biggie, Total, Craig Mack and Faith Evans helped Bad Boy Records change the game. It has been a long time since the label had us screaming Badddddddd Boyyyyyyyyy. And it seems like it might not ever happen again! Text “K975” To 52140 for your chance at ticket giveaways and news […]

If Ciroc isn’t one of the top alcohols in the industry, Diddy is set to put his name on yet another brand- DeLeon! DeLeon is a high end tequila brand through a huge British Company. If there’s anyone who can make a brand pop, it is definitely Diddy! To read more on this story, click […]

Diddy has put some of that Ciroc money to good use and helped save The Boys & Girls Club of Harlem. The Boys and Girls Club of Harlem announced that Diddy gave a “remarkable” donation to the organization that helps mentor and guide young people in the community.They had been facing budgetary constraints due to […]

It seems like Diddy is regretting his angry comments to non-Ciroc drinkers at a BET Hip Hop Awards after party, which led to T.I. checking him, so Diddy took to his apologies to Twitter. Some of the highlights include: “I will humble myself and learn,” “I’m sorry for the ignorant way I repesented myself and […]

Sean "Diddy" Combs' vodka company Ciroc will ring in the New Year with five different celebrations being held across the country to ring in 2011. <!--more-->

Looks like Swiss Beatz is trying to step away from the baby momma drama to party. Last night CÎROC Vodka joined forces with Hip-hop music producer Swiss Beatz to celebrate YRB Magazine’s Art Issue at NYC’s Lucky Strike. Artist like Mary J. Blidge and Estelle stopped through to party, bowl, and show their support. The […]

So Ciroc got Diddy caked up and the bread bout to stack up even more. Find out why.