Sony Music purportedly raised the cost of Whitney Houston’s greatest hits set on iTunes by more than 60% within hours after news of her death.
The increase occurred in the early morning hours of Sunday but was brought back to the original value later in the day.
Sales for Amy Winehouse and Etta James jumped considerably after their deaths, and the trend continued with two of Houston’s greatest hits collections topping the sales charts on iTunes.
Sony Music, who owns the majority of Houston’s back catalog, raised the wholesale price of the album which caused Apple to adjust their pricing accordingly. An unnamed insider reports the increase was a coincidence and not a “cynical” move but rather a correction of Houston’s album’s wholesale value.
Houston died in a Los Angeles hotel on Saturday, Feb. 11 just before she was expected to perform at a party for Clive Davis. A definitive cause of death has not yet been determined.