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Under the lead of living legend Jay-Z, Rocawear has consistently grown into the premiere representation of the urban lifestyle. Once again, Hova and Rocawear are hitting us in the head with some sick gear, and of course I got the exclusive.

I happened to be at Rocawear’s New York office yesterday where I received these new Rock the Boat sneakers that are part of the brand’s R+ spring collection. I snapped some pics with my iPhone just for you. Check out these kicks out and let me know your thoughts.

Also special shout out to the fine folks at Rocawear for providing wardrobe for my spring tour 2010 where I will be coming to your city and appearing on your local morning news show.

FIRST LOOK: Rocawear Rocks Your Boat  was originally published on