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We’ve got to give it up to Beyonce’s marketing team! They executed their plan to ultimately advertise that she was going on tour by way of a dope, yet controversial video and Super Bowl performance. Now, along with great power comes great responsibility, so Bey has chosen to raise global awareness of the water crisis in Flint, Michigan with the use of her #BeyGOOD initiative.

Live Nation wrote about what fans should be expecting from the icon beginning this Spring.

“True to her life’s work of always giving back, fans will be given the opportunity to participate in Beyonce’s #BeyGOOD initiative supporting local United Way programs and the continued work surrounding the water crisis in Flint, Michigan.”

Could we expect anything less of Bey???

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