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Damion Presson, the director of entertainment marketing at Reebok, says that Kendrick Lamar’s Classic QS will serve as a message of unity. The new pair of kicks is a reflection of youth worldwide, also another message they were going for.
In a recent interview with Billboard, Presson said “Kendrick is taking a different approach with his capsule, as he’s building a purposeful product that has a message of unity which transcends the Bloods and the Crips,”.
Presson went on to say “This shoe reflects the sentiment of youth culture globally, and Reebok Classic has stood the test of time and continues to inspire the next generation of consumers who look to be fashion forward while embracing the nostalgia of an iconic shoe. Kendrick’s appreciation for the rich history of Reebok makes him the ideal partner to represent our collective visions.”
Presson was asked why Kendrick was a good fit to represent the shoe. He told Billboard that Kendrick has an “authentic voice” and that Reebok is a brand that represents authenticity and innovation. Kendrick has an “organic relationship” with Reebok and the company believes the collaboration will continue to be outstanding!
The Classic QS is Kendrick’s third collaboration with Reebok and is set to release July 15.
http://hiphopdx.com/news/id.39354/title.kendrick-lamars-reebok-collab-to-serve-as-message-of-unity
