This month Reebok Classic and Footaction are celebrating the legacy of the Instapump Fury with their Reebok Fury Pop Up Shop at 125 West 33rd Street in New York City. The Pop Up coincides with Reebok’s partnership with Future, who’s spent the majority of his tour rocking the latest Instapump Fury Overbranded. “I’ve really enjoyed wearing Reebok on my […]
Damion Presson, the director of entertainment marketing at Reebok, says that Kendrick Lamar’s Classic QS will serve as a message of unity. The new pair of kicks is a reflection of youth worldwide, also another message they were going for. In a recent interview with Billboard, Presson said “Kendrick is taking a different approach with […]
After shooting "Alright" and "These Walls" with Colin Tilley last year, Kendrick teams back up with the seasoned director for Reebok's new Classic Leathers commercial.
Kendrick Lamar popped in on a group of unsuspecting teens at hip-hop workshop in Manchester, England
Ever since Reebok‘s moved more into the entertainers sector with their collaborations, they’ve consistently pushed hip-hop culture forward by working with some of its…
Chris Brown did some good in the hood this past weekend and hooked some kids up with free sneakers. Breezy teamed up with Reebok and his Unity Campaign to pass out free sneakers to kids in South Central, Los Angeles. This deed does Breezy’s image some good after being charged in a hit and run, […]
After years of online beef between Alicia Keys and ex-wife Mashonda, it looks like the two women may be working to repair their adversarial relationship.…
The Boss Rick Ross is upset with Reebok for firing him. The sneaker company parted way with the rapper after all of the controversy over his song lyrics in U.O.E.N.O. which was highlighting date rape…..”Put Molly [Ecstasy] all in the champagne. She ain’t even know it. I took her home and I enjoy that. She […]
I guess losing an endorsement deal was the catalyst for issuing a real apology and statement over the problems Rick Ross‘ rape lyrics have…
Jay-Z said it best this morning, “Y’all gon learn today!” only it wasn’t the entertainment-hungry public learning a lesson, it was Rick Ross. After catching…
TMZ is exclusively reporting that Reebok has listened to the masses and cut their ties with Rick Ross. The “I’ma Boss” rapper’s lyrics detail his…
Adding on to her “superwoman” status, Alicia Keys has decided to make her foray in to sneaker design. The “Girl On Fire” singer has teamed…
