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People's Choice Awards 2017 - Press Room

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DJ Khaled has picked up a new job to add to the many that he already has. More blessings for Khaled as he partners with WeBuyGold for a new Instagram show called “The Bless Up”

“The Bless Up” follows DJ Khaled as he spends a day with a lucky fan or fans to bless them up. Fans submitted their personal stories for consideration to be blessed up by DJ Khaled by following @WEBUYGOLD on Instagram and direct messaging them a video describing an obstacle they are facing in their lives.

Khaled will also serve as the creative director for WeBuyGold while assisting with development and production duties for the show. He will also be responsible for curating and exposing to new talent to the world.

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