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50 Cent at 97.9's Dub Car Show

Source: Michael Hurd / Radio One Houston

Rapper 50 Cent has reportedly ended his relationship with Effen Vodka. Fif reportedly sold his stake in the company for $60 million.

The rapper was a minority stake-holder in the liquor brand since 2014. He would regularly promote the drink on his social media platforms and in his music. The deal went through last month and has been confirmed by several media outlets and by Fifty himself.

He stated on his Instagram:

“I got the bag, EFFEN Vodka Can you say 60M’s since they like counting my money DO THE MATH. Lol,” he wrote.

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