After all of the controversy with Gucci, Katey Perry, and other luxury brands not understanding their racist products, it’s good to hear that 2 classic African American brands are coming back! FUBU and Baby Phat are coming back to shake up the market.
FUBU which means “For Us, By Us”, was founded in 1992 by Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown. At first, they were making hats before the company grew. In 1995, Samsung invested in the company and it blew up from there. In 1998, the company grossed over $350 million in annual worldwide sales. So what happened?
John said in an interview, “The biggest mistake we made with the brand was buying more inventory than we needed. This was around 2001.” The company is still in business, but mainly overseas, but they are coming back to the US.
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We’re so excited. We’re bringing all the 🔥 in the FUBU X Century 21 capsule collection, launching TODAY. Come out, kick it off with us, and be one of the first to cop the new gear. 1-3pm, check flyer for location. – We’ll be giving away signed hats to the first 10 who make a purchase. For all our FUBU Fam, if you’re one of the first 100, you’ll receive a free tee that will be exclusive to and only available at this event. So come out and support, you know you #CantResistAClassic #FUBUXC21 @century21stores
So what happened to Baby Phat? As you might know, Baby Phat was created by Kimora Lee Simmons. In 1998, she launched the ladies line of clothing to go along with Phat Farm created by Russell Simmons. The hugely popular brand was everywhere. In 2004, she sold Baby Phat to Kellwood Company and stayed on with the company until 2010. Now Simmons has gotten her company back and is ready for a comeback! She told Bloomberg TV, that she’s ready to relaunch Baby Phat to the masses!
It looks like the fashion world is going to get a big spark this year! Not only are FUBU and Baby Phat coming back, but Karl Kani is also making a comeback. Oh Yeah!