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Drake and Lebron James have formed a new partnership. The duo are now partners in the sports media company Uninterrupted that James founded with his longtime business partner and friend Maverick Carter. The goal of the new partnership is to expand Lebron’s brand by bringing Uninterrupted to Canada. The company launched in 2015 in the U.S. with support from Turner Sports and Warner Bros. Entertainment

Drake will become part owner and handle promotions for Uninterrupted Canada. This platform will allow Canadian athletes to speak directly to their fans through videos.

In a statement released earlier, Drake said ”

“Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans. I’m honored to partner with LeBron to bring Uninterrupted to Canada, a country that continuously supports innovation and creativity.”

Lebron added, “Expanding into Canada with some incredible partners puts Uninterrupted on a global scale and creates new opportunities for even more athletes and fans to be a part of what we’re building.”

Toronto Raptors star Serge Ibaka has signed an exclusive deal with Uninterrupted Canada to assist with developing his clothing line.