Lauren London's Protect Your Peace Collection will be available on November 11. It aims to instill peace, wellness, and inspiration through quality, relaxed clothing.

J.Cole launches his latest collab with Puma. “Been imagining this for 10 years. It’s time. The DREAMER”. The short film produced by Puma and Dreamville and co-directed by J. Cole will air Sunday at the NBA All-Star Game. Delivering the powerful message of never giving up on yourself and your dreams. RELATED: Dreamville Festival April […]

Rihanna hosts a pep rally to celebrate the launch of the AW17 FENTY PUMA by Rihanna collection at Bloomingdales on 59th Street on October 13, 2017 in New York City.

Rihanna‘s footwear has become one of the hottest must have accessories for fashionista’s today — so much so that even Forever 21 allegedly couldn’t resist jacking her swag. According to the Fashion Law, Puma filed a lawsuit against Forever 21 in Los Angeles last week, alleging that the fast fashion retailer infringed on patents, trade […]

Rihanna is fast becoming a staple in the fashion industry! The sactress (singer + actress) debuted her 2017 FentyXPuma spring/summer collection earlier this week during Paris fashion week. Check out some of her collection below: I was able to snag a pair of her sneakers in blush pink and i am IN LOVEEE!!

Congrats are in order for singer Rihanna as her Puma Creepers has been named shoe of the year!!! Do you own a pair? Related Stories: Celeb Pics of the Week 11/5 – 11/11: Rihanna Gets To Work; Tamar Braxton Comes Steps Out For The Soul Train Awards & More! Drake and Rihanna Split Up Again, […]

Toronto's "Starboy" will be representing the brand as their latest global grand ambassador and creative collaborator.

Black Ink Crew’s Puma is accusing his co-stars Ceasar and Dutchess for planning an attack that happened to his wife recently. The attack happened after Puma and wife Quani, were at a movie premiere. They say an unidentified women came up and attacked Quani. Puma has told sources that Ceasar and Dutchess were inside the […]

Anytime the family shares a video on social media, ten times out of ten, it's pretty epic. That was the case again when Ms. Badu posted a Facebook clip of herself singing Frank Sinatra’s famous tune “High Hopes."

The Bajan singer debuted her fresh and first collection with the German sportswear brand during New York Fashion Week.