K97.5 Featured Video

Reports are now beginning to surface that Jive finally pulled the plug on Ciara. Insiders say the singer is a drain on label resources because she does not know her artistry and is unable to pin down a unique sound. One insider said that “the label would rather invest in someone like Chris Brown who is proving successful on multiple formats”…Ciara and Jive executives are said to have reached mutual terms to end their partnership, effective immediately. Ciara has been dropped from Jive Records after struggling with album sales for her fourth studio album ‘Basic Instinct’, which has sold between 40,000 and 50,000 so since its debut in December 2010. Apparently her single “Turn It Up” featuring Usher was scheduled to hit the radio airwaves on March 8th but was later pulled for some reason.