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diddy and justin combs

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More details are emerging about what prompted Diddy to attack UCLA Football coach, Sal Alosiand the bad blood goes all the way back to February.

Back in February, Diddy and his son, Justin Combs, attended the NBA all-star game, while all the other football players were at practice. So, Alosi made an example of Justin by embarrassing him in front of the other player’s.

Details below:

We’re told Alosi openly mocked Justin by putting a pic of him at the game — next to Diddy and Ben Stiller … in all the gym monitors. We’re told Alosi told players … “While you guys are training, this guy is sitting courtside with his dad.” The pic remained up for 24 hours.

As we’ve reported … Diddy sources say Alosi ran a campaign of psychological warfare against Combs for the past 3 years.

Our UCLA sources say over the years, Alosi has told Justin things like — “You’re only here because of your dad,” and … “You never belonged here,” and … “You should just go work for your dad.”