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Billionaire media mogul Oprah Winfrey has acquired 10% stake in Weight Watchers International, sending dieting company’s stock soaring earlier today after a prolonged stump.

The company’s stock had lost 72% of its value this year before the news was publicized. However, now, investors flocked to Weight Watchers shares this morning sending the stock up more than 100% to $13.67 earlier this afternoon. The surge indicates that investors believe the mass migration away from the company’s weight-loss program will finally come to an end.

Today, Oprah made $60M in one day due to the Weight-Watchers deal!! Talk about making big moves!

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