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Jay-Z has decided to partner with the NFL for an initiative that will create social justice change and bring a boost to the NFL Super Bowl halftime show. According to NFL commissioner Roger Goodell, the partnership with Jay was formed in part to Jay’s protest of the league over their handling of Collin Kaepernick’s decision to kneel during the National Anthem.

Commissioner Goodell said: “We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better,” Goodell said. “I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.”

Jay has made a complete 180 degree turn from his views on the NFL that were expressed on the song “Apesh*t” where he said ““I said no to the Super Bowl, You need me, I don’t need you, Every night we in the endzone, tell the NFL we in stadiums too”. In a statement, he said b“The NFL has a great big platform, and it has to be all-inclusive. They were willing to do some things, to make some changes, that we can do some good.”

Do you think that Jay-Z will help the NFL gain some of the momentum that it has lost over the last few seasons?