Jordan brand announced the latest edition of the Jordan Sneaker collection. According to Nike the Air Jordan XX9′s which, which are set to hit the stores…

DJ, hardtop basketball player and Rock Steady crew member Bobbito Garcia knows his kicks. It 2006 the New York native penned the book “Where’d You…

After Ye’s most recent rant at Madison Square Garden while on his recent tour, Kanye confirmed that his partnership with Nike has come to an…

Words by @NickRichGFX It’s official, the Lebron X’s will retail at $315.  We heard this rumor a couple months ago when the first look of…

Oklahoma City Thunder star Kevin Durant is on the verge of losing the NBA Finals and may be close to losing his nickname too. Kevin…

Today we’re taking a look at one of Nike‘s latest silhouettes, the Nike Air Max Hyperposite. The shoe merges several Nike technologies, including foamposite, hyperfuse,…

It’s amazing to me that in a time where we have 5.3 million+ U.S. citizens who are currently unemployed,  we suddenly have an uprise in…

Not sure if these are official yet but I’d grab them for the summer for sure.  You?

Full Story – If the new stock that shops like Premier are getting in is any indication of the sneaker market, we are going to get…

Kanye West was previously spotted onstage wearing his highly anticipated Nike Air Yeezy 2 kicks, and here’s a closer look at them. Still no word on exactly when they be available, but you can find out more about the Air Yeezy 2’s here. RELATED POSTS: Is This Kanye West’s New Chick? Kanye West Rocks Nike […]

Nike Women launched it’s “Make Yourself” marketing campaign last year, and by using some of the world’s best professional female athletes, they aimed to encourage women to “achieve their goals and become the best ‘versions’ of themselves.” The Fall 2011 ad campaign, shot by famed female photographer Annie Leibovitz, features US track and field Olympian […]