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adidas Originals = PHARRELL WILLIAMS Pink Beach

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Pharrell Williams and his parents have partnered with the Dean & DeLuca grocery store chain to create their own line of food. The product line, Williams Family Kitchen will launch in Spring 2017 and is inspired by family recipes that have been passed on from generation to generation.

In a statement Pharrell said:

“It was an honor to help my dad turn his cooking pastime into a business with this collaboration,” Pharrell said in the press release. “His recipes are so good — my whole family is addicted to his cooking.”

It’ll be interesting to get a smell of what P. Willy has been cookin’…